September Recap: Last Month’s Top Marketing Insights

Are you having trouble staying up to date with all the best marketing content out there?

These days, it can prove to be impossible to find and read every high-quality, valuable resource published each day. You likely still want to stay informed of marketing’s best practices in one way or another.

This past August, I started a series where I share a detailed recap of some of the best marketing articles from the past month. It’s meant to make it easier for you to narrow down your search to just the content that helps the most.

Each month focuses on seven articles, which help with specific aspects of marketing. In this case, the marketing categories are:

  • Content Strategy
  • Email Marketing
  • Facebook Engagement
  • Instagram Stories
  • Video Strategy
  • Video for Beginners
  • Blog Images

The categories will differ from month to month based on what articles help the most from that time period. To stay informed of these monthly recaps, you can receive email notifications by signing up for my newsletter.

When You’re Creating a Content Strategy

Search Engine Watch’s 5 tips to create a data-driven content marketing strategy

Why you should read it

It’s not enough to create a basic outline of what you’ll do and how you’ll do it. Your content marketing strategy must be data driven.

That’s why this article is so helpful. It takes you beyond that simple outline and focuses on incorporating applicable data throughout.

When you’re ready to create or update your strategy, refer to this article and its five data tips.

Best tip

“A data-driven content marketing strategy starts with an analysis of the existing data, but it’s also important to proceed with actionable steps.”

Search Engine Watch quote about data-driven content marketing strategy

This is a key point about creating your content marketing strategy. You’ll want to do the research and add the data you already have. You also want to turn that existing data into a process you can follow in the future.

When You’re Using Email Marketing to Nurture Prospects

Orbit Media’s Welcome Email Series: How to Engage Prospects Immediately

Why you should read it

If you’re not sending an optimized, automated welcome email series to your new contacts, you’re missing out on an opportunity.

This article dives into how to create your welcome emails and why you need them. The article’s author, Barry Feldman, gives you every reason and method for creating engaging introductory emails to nurture prospects.

Featured Quote

“You see, email can be your most personal, engaging and effective medium when you ‘work it.’ That is, you set it up to engage the reader.”

Orbit Media Studios article quote about using welcome emails to engage with prospects

Yes, your welcome emails will be automated, but that doesn’t mean they can’t be personal and engaging. Use your creative powers to create emails that speak to each prospect at a human level without the hard sell or constant pitches.

When You’re Ready to Give Up on Facebook

Buffer’s 14 Ways to Increase Your Facebook Page Engagement

Why you should read it

Buffer offers examples from their own experience to give you proof as to what works on Facebook and what doesn’t. They give you recommendations that you can apply to your own Facebook marketing to increase engagement and effectiveness.

When you’re using Facebook to promote your brand and communicate with your audience, you’ll want to refer to this article for their handy advice based on real-life experience.

Featured Quote

“You can use [the 70/20/10 marketing budget] rule in many ways. Here’s how I like to think of it when it comes to testing new Facebook content:

  • 70 percent of your content should be the types of content that are already performing well now, such as videos and images.
  • 20 percent of your content should be iterations and improvements of your 70 percent, such as new types of videos.
  • 10 percent of your content should be experimental content, which might become the next big thing.”

Buffer article quote about increasing Facebook engagement

Buffer tests their social media activity constantly, so you can trust that they know what works best. This 70/20/10 rule version can help your brand’s Facebook engagement because it’s been proven to work.

When You’re Just Getting Started with Instagram Stories

Jumper Media’s Instagram Stories: How they Work, What to Know Before You Start Posting, plus 15 Content Ideas to Get You Started

Why you should read it

Yes, you have several options for where to spend your time on social media. One of the best activities to use to your advantage is Stories.

These short video clips are very popular on Instagram, which has a massive audience of active users.

This article by Jumper Media gives you what you’ll need to start using Instagram Stories. They explain all the basics before giving you several ideas for content you can create. This list of options can be helpful to any brand just getting started.

Featured Quote

“Whenever you post to Stories, keep its namesake in mind: your Story should actually tell a story. It should have multiple photos/videos that string together to tell a cohesive narrative.”

Jumper Media article quote about starting with Instagram Stories

Instagram Stories have a purpose: you need to provide a clear picture with a fulfilling outcome. If you create a story that simply confuses people for being random and disorganized, you won’t keep that audience around.

When You Have Not Yet Added Video to Your Marketing Mix

Mention’s 4 Reasons Why You Need a Video Marketing Strategy Right Now

Why you should read it

Video is the most effective platform lately.

In this Mention article, they dive into why video marketing is needed. Their reasoning is on point and helpful for anyone who is still resisting video. If you’re one of those people, you need to read this article.

Featured Quote

“…you don’t need to adopt every new video content trend. Instead test a handful of them, and focus on ones that are relevant to their audience.”

Mention article quote about starting with video marketing

There are so many ways to incorporate video in your marketing mix, with Stories, live streaming, and hosted videos available. This doesn’t mean you need to hop onboard to all of these video tactics.

When you’re just starting out, you need to run tests and experiment to see what works for your brand and audience. If your audience prefers live streaming on Facebook over YouTube videos, focus your efforts on what works. You don’t want to spread yourself too thin by trying to do everything.

When You Know Video is Important but Need a Confidence Boost

Copyblogger’s A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Why you should read it

Many of us, including myself, are hesitant to put ourselves out there in video format. We don’t want to put our face on camera for one reason or another.

This is why this Copyblogger article is so helpful. They provide 5 steps to getting over your fears and gaining the courage to create your own videos. It’s a great resource for those of us who need this confidence boost.

Featured Quote

“While you may be nervous, it’s important to remember the video is not about you. The audience is more focused on learning a solution to their problem than what you’re wearing.”

Copyblogger article quote about overcoming nervousness about video

Don’t let your nervousness get in the way of your video’s purpose.

Provide value your audience is looking for. It’ll be mutually beneficial. Your audience will learn what they need to know, and you’ll have a distraction from your video hesitance.

When You’re Adding Images to Your Blog Posts

Neil Patel’s 11 Best Practices for Including Images in Your Blog Posts

Why you should read it

Your blog articles should never be a big block of text.

On the other hand, you don’t want to just throw any images wherever you want. This article by Neil Patel gives you the best practices for how to use images in your content. Neil guides you with how best to use visuals in your blog posts.

Featured Quote

“The images you use in your blog posts tell a story as much as the words do. It’s crucial not only to include images but also to include the right images to help you craft and tell that story.”

Neil Patel's article quote about using images in blog posts

People process images faster than text, so choose your visuals wisely. Make them relevant and visually appealing. Relevance is key to keeping your audience focused on your article’s subject matter. Appeal will help keep your readers reading.

Bonus: When You’re Ready to Start Your Own Blog

My own article: How to Start and Build Your Own Blog

Why you should read it

There are so many benefits to blogging, so it’s time for you to create your own blog.

This article guides you through the process and offers a handy handbook to give you all the information you could possibly need. If you’re starting your own blog, don’t proceed without referring to this guide.

Featured Quote

“A blog is an essential part of building your thought leadership and online presence. It’s how your brand, either a business or individual, can grow from invisible to influential.”

Blogging article quote about starting and building a blog

A blog can help you build on that brand to increase your influence in your field. Blogging will help you grow thought leadership so that people start to look to you for advice.

Those are the seven+ articles I selected from September. Do you have suggestions for articles that helped you last month? Share your input in a comment!

I will continue this recap tradition at the end of October, so if you want to be notified when the article is published, join my newsletter!