The 5 Best Tools for Blog Content Distribution
Without the proper blog content distribution, how do you expect it to make an impact?
You’ve published your blog post, but do you have a plan for what’s next? These are the 5 top tools for distributing your new content to existing and new contacts.
5 recommended tools for blog content distribution
Let’s start with your existing contacts and dive into two of the best email marketing services.
This tool is a great choice if you have a small contacts list. If it’s below 2,001 contacts, you can use the service for FREE! It also has some great features, including:
- A/B testing
- Templates you can easily customize and save
- Lots and lots of app integrations, including WordPress and Google Analytics
- List segmentation
- Automation (paid feature)
If you’re looking for more information about what features MailChimp offers, I recommend visiting their features list on their website.
Say you have more than 2,000 contacts. These are just the start of the monthly costs:
2,001 to 2,500: $30/month
The above is for the “Growing Business” plan. It offers these extra services you can’t get with the free plan:
- Integration with CRM services
- Team collaboration
Are you a “Pro Marketer” with more advanced needs than what is otherwise offered? Check out this enterprise-level plan:
- Use e-commerce data to track and target your audience
- Multivariate testing
- Comparative reports
If you think the above sounds like it’s right up your alley, get your wallet ready. Plans start at $30/month PLUS $199/month for 2,001-2,500 contacts.
The most handy part of MailChimp is the offer for a free plan that doesn’t have a 60-90 trial. You can use it for as long as you want if you have 2,000 or less contacts. The paid plans offer features that make the cost worthwhile, so check it out to see if it’ll work for you.
Alternatively, there’s Constant Contact. It’s another great service to help nurture your leads. It doesn’t offer a free plan, but the 60-day trial may give you enough time to determine whether it’s worth investing in a paid plan.
Constant Contact has a large selection of top-notch features, and you should definitely check them out on their website for more information.
These are just some of their best features:
- Free list building tools
- High deliverability rate
- Real-time tracking and reporting
Does this sound appealing? The last thing to consider is pricing.
The Email plan starts at $20/month and can get as high as $85/month.
The Email Plus plan starts at $45/month and can get as high as $110/month.
Constant Contact offers special discounts for 501c/3 nonprofits, too.
The next 3 tools involve content syndication, and you’d be surprised how effective they can be. If you want to know more about content syndication in general, I highly recommend you check out this article by CoSchedule:
Now, to the recommended tools…
On B2C, you can find content on a wide variety of subjects, including categories such as marketing, finance and entertainment. For you, this can be a great opportunity to get your content seen and bring people back to your website.
How? Every time your post is shared on B2C, there’s a link at the end that directs people to your website. You can also create an optimized bio to draw people in.
This is a great place to share your content if it falls under one of its focus categories. However, there are a few negatives to add to the positives here:
- Business 2 Community has a hectic and often annoying website with all the ads and pop-ups that make it near impossible to scroll for articles. Your best bet for being seen is if B2C shares your article at the right time on social media.
- You won’t see a lot of people sharing your content on social compared to other syndication sites.
- People don’t really interact much with your content in general. You won’t see very many comments or even any at all sometimes.
Even though there are some problems with syndicating via Business 2 Community, this has proven to be a great way to get web traffic for your own site. Plus, it’s an automatic process once it’s set up. You won’t have to do a thing other than monitor your results! And, it’s free!
Get started on Business 2 Community!
Although they don’t offer as wide a range of topic categories, Social Media Today is a fantastic resource for those bloggers who have the right content.
SMT thoroughly filters through all content applications one by one to make sure only the best content is published on their site. They have strict guidelines you must follow to get your content accepted. However, once you know them, you’re able to get into the swing of things pretty quickly.
Unlike Business 2 Community, SMT is known for significantly higher engagement rates on their site and social media, especially Twitter. They even promote your content at least 2-3 times, while B2C only does once, if that. For example, a post I wrote for SMT recently got over 10,000 shares in one week! Although that high of a number is not typical, you can still expect to see content making waves almost every time.
As with all things, there are a few problems with syndicating on Social Media Today:
- They much prefer to publish original content over syndicated.
- It’s not automatic like it is with B2C – you have to insert your post manually every time.
- It can be hard to get your content approved, especially if a lot of people are applying at the same time.
Do you want to start your own account with Social Media Today? Contact them by email to see how you can create a free account.
As a professional, you should have an account on LinkedIn. It’s the best social network for business networking and thought leadership.
Along with having your own online resume, LinkedIn offers the opportunity to publish long-form content. Their platform is called LinkedIn Pulse. It’s where you can find articles on a wide array of subjects, written by anyone with a LinkedIn account. This can include some of the top thought leaders in each industry or the average Joe.
If you have a blog post you want to share with a wider audience than your actual website allows, you can republish it through LinkedIn. Just make sure you mark it with a link to the original source to avoid a Google penalty. The notice will also bring people over to your website as well.
A bonus to publishing on LinkedIn:
Whenever you do, every single one of your connections get notified of it. Your followers will also see it. So, you will have a wide reach in that way.
However, the platform does have its limitations:
- Your content won’t be broadcasted in LinkedIn Pulse unless the admins add it to a category. It can be hard to get their attention.
- Without a category, only your connections will see your post.
- Now that the platform is open for everyone to write posts, it can be hard to get your content seen, even with a category. The feeds move too quickly.
If you want to know more about how to take full advantage of LinkedIn Pulse, check out this HubSpot article:
Don’t worry about cost for this. Publishing on LinkedIn Pulse is completely free!
Those are the 5 best tools for blog content distribution. They can be extremely useful if used effectively. Give them a try with your blog content, and see whether they help you.
What tools do you use? Leave a comment with your favorites!