Blogging Tools for Businesses and Professionals

In this article, I share some of the leading blog experts’ opinions on the best blogging tools for business and otherwise. I also add my own recommendations at the end. Give these tools consideration, especially if you want to see blogging success.

Blogging Tools


Blogging Tools for the Business and Professional Blogger

I start with a list by Ian Cleary on the Jeff Bullas blog. This article has tool recommendations for enhancing your productivity and web traffic. Ian names several tools I’ve never heard of, but from what I read in his descriptions of them, they seem like they could be very handy for businesses and individuals alike.

Example Tool Types:

  • Editorial Calendars
  • Image-creation tools
  • Keyword search tools

My Recommended Favorites from this collection:

  • There really is no reason to write for your blog if you don’t know what direction to take. Use SEMrush to find the keywords to work with for reaching your target audience.
  • Use a service, such as CoSchedule, to keep track of your blog content and your scheduling process. It’s a great program to work with if you want something that’s all-in-one.
  • You have a ton of opportunities for image creation and little to no cost using Canva. If you simply want to work with your own base images, this tool is free, which is awesome.

Visit Ian’s article to see what else he recommends, and let us know here if any of the tools have worked well for you.

If you’re looking for a list of tools recommended by leading bloggers, Cindy King gives you nine pro favorites in her Social Media Examiner article. These tools can help you improve your blog itself, enhance your marketing activity, and keep you focused and on track.

Some of the experts mentioned include:

  • Ann Smarty
  • Aaron Lee
  • Andrea Vahl

My Recommended Favorites from this collection:

  • Buzzsumo is a highly recommended tool that I’ve seen mentioned many times and for good reason. It’s a great tool for analyzing content topics, researching influencers, and much more.
  • Although not necessary related to your blog itself, using a focus tool such as StayFocusd can really help your blogging productivity. It’s only available as a Chrome extension, but it’s very handy.
  • Another tool mentioned in this article is Easy Tweet Embed, but I recommend Click to Tweet more than this tool because it’s worked really well for me. With Click to Tweet, you can add embedded tweets into your posts based on content you specify.

Visit Cindy’s article to see what other tools the pros recommend, and let us know here if you’ve tried any of the tools yourself.

The articles I’ve shared so far have had their own unique focus points, and Kevan Lee of Buffer takes yet another approach to blogging tools because he goes beyond blog tools themselves. A very important part of having a blog is the ability to write effectively. You also need to develop ways to find content inspiration and organize your ideas. These are all categories that Kevan addresses in his article.

Category examples:

  • Brainstorming tools
  • Content optimization tools
  • Content distribution tools

With each of these categories, he lists different tools that could help with it.

My Recommended Favorites from this collection:

  • Portent’s Content Idea Generator has been immensely helpful because it provides a great service for idea development, especially in regards to your headlines.
  • You want to make sure you pick a topic that will drive traffic to your blog, and Google Trends is a great way to do this necessary research.
  • Your blog won’t get you anywhere if you don’t distribute and announce your new content, so use an email marketing tool such as MailChimp to spread the word.

Visit Kevan’s article to find out which tools can help you with the various blogging activities and responsibilities, and let us know here if you’ve tried any of them with or without success.

Do you consider blogging as an important part of your content marketing strategy? You can’t succeed with content marketing without content, so having a successful blog is essential. To assist with this, Neil Patel of Quick Sprout provides 35 blogging tools. They each can help with most, if not all, of your blogging activities. Categories range from content discovery to writing to distribution.

Categories Covered:

  • Content Discovery
  • Writing
  • Distribution

My Recommended Favorites from this collection:

  • You might think Twitter is only good for sending out messages to the world, but it is also a great way to discover new content ideas.
  • Infographics are amazing for explaining complex subjects in an easy-to-digest manner via visual representation. can help you make one easily for your blog.
  • Your content development shouldn’t end after you hit publish and promote it on social and email. Re-purpose your content with SlideShare to dramatically improve your SEO.

Visit Neil’s article to discover the rest of his recommended tools for each stage of the blogging process, and leave a comment here to let us know which tools from his list have worked for you.

Neil Patel is a fantastic reference for blogging tips. Along with the above Quick Sprout article, he also provides a more recent resource list that you have to check out. It’s a rather extensive article, but the information is helpful if you want to make your blogging work.

My Recommended Favorites from this collection:

  • I’ve found great success using Google Docs for organizing my ideas and writing my drafts. Neil gives some great reasons why this is a tool you need to consider.
  • I haven’t actually used Trello myself, but it’s definitely getting raving reviews by users. It lets you organize your blog ideas and collaborate easily with your team.
  • Evernote is a tool many people love because of its universal access and helpful note-taking features. It’s a tool worth investing in if you’re willing to fork over the money every month.

See what the other 7 tools are that Neil recommends, and let us all know here if you’ve found your own success with any of them.

My last reference is an article by Cynthia Lindeman on the Smartblogger website. It focuses more on writing tools and resources, and Cynthia is very thorough and unique in her approach. She doesn’t just list product names and their descriptions but rather gives you scenarios that can impede your writing. Each item includes a link to another resource or tool that can help you fix the problem. I happen to love this approach because it is quick and easy to find exactly what I’m looking for or could use for my own work.

Categories Covered:

  • Writer’s block
  • Boosting confidence and motivation
  • Setting goals and priorities
  • Staying productive
  • Staying inspired
  • Maintaining focus
  • Building relationships
  • Getting extra help
  • Staying educated
  • Keeping a positive lifestyle

Recommended Favorites from this collection:

Cynthia doesn’t just share tools in her article (they’re more likely to be other readings – which are also tools in their own way), so my favorites are a combination of both tools and further reading…

  • To find writing time when you’re insanely busy, refer to this Copyblogger article: Five Tips for Finding Writing Time
  • Use Grammarly to ensure your writing is in tip-top shape, avoiding any grammar, formatting or spelling errors.

Visit Cynthia’s article to see what other resources she thinks can help you. Then, leave a comment here with your opinions on the tools and resources mentioned.


My Recommendations

This is my own list of recommended tools, which I’ve had great success with:

  • Buffer
    • Use Buffer for social media scheduling and measurement.
    • I especially love that Buffer shows suggested images to add to tweets and content previews for other platforms. It makes it easier to see if I need to make any changes.
    • One issue I have with Buffer is that it’s occasionally buggy in the most inconvenient ways, such as not sending out content when it’s supposed to go out.
  • BlogAbout by Impact
    • This is my favorite idea generator tool. It’s more effective than HubSpot’s and Portent’s, in my opinion.
    • I especially love the option to doodle my ideas in the “writer’s block” section.
    • One issue I have is the difficulty in exporting my ideas. They only offer to send it to you in the body of an email, last time I checked.
  • Yoast WordPress SEO Plugin
    • This is hands-down the best and only SEO plugin you should use with your WordPress blog.
    • I especially love the extensiveness of the SEO analysis this tool offers, including the application of a focus keyword.
    • One issue I have is that the plugin keeps requiring I use the focus keyword far too much within my content, to the point of sounding unnatural, in order to get a good rating.
  • Google Analytics
    • This is a standard website analytics platform that everyone, and I mean everyone, should be using to measure website performance and traffic.
    • I especially love how extensive the tool is, offering everything you need in order to determine who is visiting your blog, where they came from, and what they’re doing while there.
    • One issue I have with GA is how difficult it is to get acquainted with it. It requires a bit of training and practice, for sure.
    • This is a link shortener tool, but it also helps you measure link clicks.
    • I especially love that they’re working hard to improve this tool. I’m seeing a lot of progress from when I first started using it.
    • One issue I have with this tool is that link clicks are not currently accurate. It’s a big issue that I hope they fix soon.


I turn it over to you:

  • Have you tried any of the tools from these articles or my own list?
  • What tools are missing that you’d recommend?
  • How do you build your blogging influence, keep your blog running successfully, and maintain productivity?

If you have any questions or other inquiries, I would love to hear from you in the comments section, or you can contact me privately by email. It would be great to see what tools you’d recommend and why, so please let us know!

Thanks for stopping by!

Author’s note: This post has been updated for accuracy and relevancy. It was originally published in March 2015.