New Years Resolutions: Their Value and How to Create Them

We’re all ready for this new year, right? We have our hopes and ideas for the future in all areas of our lives. However, there is one trend I’m noticing in the news and blog writing about the New Year…

Some writers are very much against setting New Years resolutions, and I want to change their mind.

The Focus

When it comes to setting goals for the next year, I like to think it can be extremely beneficial, if planned out correctly. For purposes of this article, I focus more on professional goals we all can make. While personal goals would certainly help as well if you stay committed, I think they are overly advertised compared to more professional ones.

My Examples of Professional Resolutions

  • Increase blog subscriptions to 150 by July 1st and 300 by December 31st by publishing at least one high-quality article a week and advertising it through all social media accounts at least 5 times a week
  • Improve post quality and increase publish rate on Twitter, LinkedIn, Google+, and Facebook for my personal brand by sharing content from other sources 1-2 times daily, excluding holidays and weekends
  • Guest write 2-3 articles for at least two industry leaders’ blogs by July 1st, adding up to five articles by December 31st, 2015

Do you notice an important aspect of those goals? They’re S.M.A.R.T. You can’t expect to achieve your goals if you don’t make them Specific, Measurable, Attainable, Relevant, and Time-bound. By creating thoroughly planned out goals, you have a significantly higher chance of following through successfully.

New Years Resolutions: SMART Goals

Why Setting Goals for the New Year Does Matter

Sure, setting SMART goals can be tough, and you might think it’s not worth trying because of all the criticism from others in the news and blogs. Maybe even your own self-doubt is to blame. However, I really do think it’s worth it. Take a moment to think about what could be better in your career and otherwise. Think about how much better things would be if you achieved your goal(s).

  • Would you be accomplishing something that makes you more successful in your industry or business?
  • Would you become a stronger influence for others where they look to you for guidance?

Keep in mind that the stronger the goal planning, the more likely you’ll succeed. By succeeding, you see results and become far more confident than if you never tried at all. It’s a great boost to your business along with any professional benefits.

What Makes a Goal Worthwhile?

There are tons of articles out there that say you’re doomed to fail at any resolutions you set for the New Year. I’ve read through a bunch of them, and while most refer to personal goals, they almost all insist there’s no point in trying. While I’m sure there are other articles that do think goals are important, I’ve been noticing all the doomed-to-fail ones.

One article I read talked about the typical exercising and losing weight goals. In the professional world, I think these equate to goals for business gain and not for the betterment of others. If you’re going to set goals, make sure they aren’t for your benefit alone. Otherwise, you’re bound to have a problem staying motivated. When others are depending on you to help them in some way, you’re much more likely to keep working hard. You realize that while your self-focused goals can easily just disappear, public goals don’t just go away without consequence.

For example

  • Your self-focused goal: I want to¬†increase sales by 20%.
  • Your public-focused goal: I want to create a strong influence for my business online by sharing content of value and building relationships with my target audience.

Besides being more specific, do you see the difference between the two? The public goal serves a dual purpose. Your influence will help others because you’ll share your knowledge with the world and help those who want to know more about your industry. By getting your business out there, you’re also helping yourself. You’re more likely to be found and noticed by potential customers. They will see your efforts and influence, which will give you a more favorable rating with them.

What are Your Professional Resolutions for 2016?

Leave a comment below to give your efforts a voice and help solidify your goals.

Don’t forget!

Make sure your resolutions are:






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Photo credit: Derek Schwartz from New Year’s Eve 2014/New Year’s Day 2015